Building your Brand

Why do some people excel in their careers and other stagnate? Some people are naturally more driven than others and some people just don’t know where to start. We have compiled a few point to keep you on the right path and striving for excellence.

Throughout the course of your career you will no doubt be drawn to a particular field that you enjoy or excel in, or maybe you are still looking for that niche area. But once you find it, run with it and own it, don’t be afraid to blow your own trumpet, if you are good enough people will recognise your skills and you will be rewarded.

Set yourself mini goals as well as long term goals, ask yourself where you want to be six months and where will you be in 5 years and make it happen. Believe in yourself and put your strategies in place. Don’t let anyone hold you back or tell you not to strive for what you believe you ca achieve.

It’s not what you know it’s who you know, it’s a well-known saying and true to an extent but of course you won’t get very far in the hair industry without having the necessary skills and talent behind you. But networking and connecting with people is a must for any would be entrepreneur or career driven individual.
Expand you circle by going to events and conventions, this helps you to make new connections and don’t be afraid to talk to people and make new acquaintances, you have to really put yourself out there and sell yourself. But it’s also listen to people too, everyone likes to talk and have someone to listen to their story and you can learn a lot from other people’s experiences.
Keeping an open mind and Staying open to new opportunities that are presented to you, it might not be exactly what you are looking for at that given point but you just never know what it could lead to in the future.

Don’t stop learning, don’t make the mistake of finishing your studies and thinking that you are done with the classroom, you’re not! It’s so important to stay abreast of current trends and to never stop trying to better yourself. Don’t be afraid to go back to studying to gain more knowledge in a particular area.
Build you brand and focus on selling and promoting your business. The best place to start is ensuring you keep a strong presence on social media, keeping for example your Facebook, twitter and Instagram pages up to date on current trends and posting your latest styles will be sure to keep your followers interested.

Get yourself online, a website will really show off your personal style and accomplishments, not only is this the façade of your brand but you can use it to build your clientele using search engine optimisation (SEO) to gain traction on google and other search engines and set yourself apart from your competition. These days websites don’t need to cost you an arm and a leg, sites such as Wix lets you build your own beautiful website at a fraction of the cost of going through a professional web design studio.

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